Mentor is the startup company responsible for the Marketing & Communication planning of Eleusis 2021 – European Capital of Culture, during the 2-year bidding process and after its recent successful designation. (November 11th, 2016)
Through the social media management, networking with organisations, institutions and groups in Greece and Europe, as well as the use of innovative communication and outreach applications, the project’s strategic marketing and communication planning was drafted, in order to share the vision of Eleusis 2021 for the “Transition to EUphoria” within and beyond Greece.
Furthermore, Mentor has been distinguished as one of the most innovative Greek startups for 2016-2017, through the innovation and youth entrepreneurship contest egg – enter-grow-go, a partnership between Eurobank and Corallia Clusters Initiative. By investing in outward-looking development, Mentor is active in the incoming cultural educational tourism segment, the strategic tourism development planning of areas with strong cultural character, as well as the management of cultural businesses.